Easy Tips To Brand Your Office Waiting Room
Whether it’s a clinic or a spa, a gym or a corporate workspace, Waiting rooms or reception areas remain a universal feature of all organizations. Waiting rooms hold a lot of importance all over the world mainly because of the services they offer, i.e. waiting in comfort!
If you're a business operating in UAE, you've probably looked at all the mainstream ways to send your brand name and message to your customers. You've held opening, closing and holiday events, and you've sent out calendars and corporate stationery to your clients and prospective clients to keep them informed about your activities
But have you ever thought of branding your waiting area to shout out about your company in the most subtle way possible? If not, hire branding companies in Dubai and watch as they use the power of interior and combine it with the essence of your brand to create an aesthetic miracle!
Here are a few ways to use interior to brand your office waiting room:
Your Name
Most people are familiar with the name of your company which is why that should be the first thing you use when you plan on branding your waiting room. The location can be different. However, most common places used by companies include; behind reception desks, on the main door, and on a wall that extends throughout the waiting room (if any).
Brand Colors
Since it's the waiting area, your customers will be seated here. You will probably invest in some elegant or funky armchairs. Opt for colors that are part of your brand's logo or website. And mix and match with solid colors to attain an aesthetically relaxing feel.
When using interior to brand an organization’s space, it is important to not go overboard with all the décor. Less is more when it comes to interior using interior décor for branding!
Company Representative Items
Depending upon the type of brand you are, opt for one or two items that attract your waiting customers and allow them time to engage themselves. For example, a brand that’s all about indoor sports can opt for a foosball table in the waiting room or mini golf corner.
An organization that’s strictly business should opt for a polished and pristine interior. Using taglines from your websites and company campaigns and slogans, frame the quotations to let your waiting clients know what you’re all about while they wait in the lobby.
Use Existing Features
If your office floors are cemented no need to renovate the whole place. Cover it up with carpeting or work with it to create a unique looking space.Not only does working with existing features saves money but it allows experts to create a unique looking space for the company in question.
Use walls to display artwork by local or well-known artists, or in case of small dark space, opt for a reading nook that accommodates magazines, catalogs, your company's leaflets, and other marketing items.
Take Away!
When you’re branding living spaces, it’s with the notion to put your company out there which is why the material you choose needs to be well aligned with your company’s ideas and perspectives.
If you’ve been thinking about renovating your office waiting room, opt for branding companies in Dubai and watch your waiting area, screaming your company’s name, in the most subtle visually pleasing way possible!
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