Interior Décor Ideas For Your Gen Z Focused Apparel Store!
Make way millennials. It's the era of Generation Z! According to stats, youth below the age of 24 make up approximately half the population of the Middle East. Considering the size of the group, marketers and retailers are becoming increasingly focused on Gen Z.
And why not? It's essential to consider what half the population is interested in when considering retail interior designs. Interestingly, some of the retail habits that applied to millennials do not apply to Generation Z. the new generation may be addicted to their phones, but they rely on a physical experience when out shopping.
Considering their interest in brick and mortar stores, it’s crucial to create a space that caters to their needs for customization, privacy, and their evolving retail behavior. This may be a job for experts so opt for the services of the best retail interior design companies in Dubai and allow experts to take over your retail store design! You won’t be disappointed!
Retail Interior Design Ideas For Your Gen Z Focused Store
It's important to get your retail interior décor and design to cater to the needs of the Gen Z if you want them in your stores. Since they make up such a massive chunk of the UAE population, making way for them could widen up customer base manifold. Read on to know how you can achieve a Gen Z focused retail interior:
Keep Everything Within Reach
Generation Z tends to focus more on eye level products. If you’re designing a retail store for generation Z, attract the demographics through signage but ensure that the shelving and hanging area is at eye level for the generation Z.
Despite the presence of online stores, the newer generations spend time in retail stores because it allows them to see in reality, what they're buying. Ensure that they can reach out to feel a shirt they like.
This can be done by ensuring that the hanging and shelving within the retail store is don’t at eye level. Remove any shelves below or above the basic eye level so that they find it easier to reach out to the items they’re looking at.
Focus On Your Dressing Rooms!
Gen Z is seldom seen shopping alone! Especially when it comes to clothing! Create bigger dressing rooms to allow them to shop and test out products in groups. Use larger mirrors in your dressing rooms as Gen Z likes to have a head to toe view of themselves with the items they’re buying!
Also, opt for a small ottoman within the room to provide seating within the dressing room. Opt for lighter colors within the dressing room and don’t crowd it if you want happy customers!
Create Yellow Accent Walls
Yellow seems to be “in” with Generation Z. There's a reason for that! First, it was Beyonce, and then Rihanna both rocking red carpets with the bright color. Within the retail store choose an accent wall and color it "Canary yellow."
You can incorporate the color in numerous other aspects of the store; seating within the store, hanging racks and shelves. The key is not to overdo it!
Create A “Story” Nook
With social media platforms, posting stories of their day to day activities has become quite the norm for Gen Z. Create a cutesy nook for these social media magnets and allow them to take pictures.
Ensure that this nook is on the furthest end of the retail store. This way they get to travel the length of the store, and it gives them a chance to look through the products your offering before they make a buying decision.
Take Away!
With Generation Z it’s all about looking and feeling pretty even when they're out shopping! When designing apparel retail for Gen Z, it's important to focus on their expectations Gen Z has from the place.
If you’re looking for tips to design your Gen Z focused apparel retail store, read the tips above. For an expert touch, however, opt for the services of the best retail interior design companies in Dubai and allow experts to work their magic!
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